Privacy policy

This Privacy Policy explains how Cool Hog Limited ("Cool Hog", "we", "us", "our") collects, uses, stores and shares your personal information when you visit our website, purchase products from us, subscribe to our marketing, interact with our adverts, or otherwise engage with our services.

Cool Hog Limited is registered in England and Wales and operates from:

Unit 3 Pinfold Industrial Estate, Field Close, Walsall, England, WS3 3JS, United Kingdom

We are the data controller of the personal data collected through our website and related services.

1. What Personal Data We Collect

We may collect and process the following categories of personal data:

Information you provide directly

  • Name

  • Billing address

  • Delivery address

  • Email address

  • Telephone number

  • Order details

  • Payment confirmation information (processed securely by payment providers)

  • Account login details (where applicable)

  • Marketing preferences

  • Customer service enquiries

  • Competition or giveaway entries

Information collected automatically

When you use our website, we may automatically collect:

  • IP address

  • Device type

  • Browser type

  • Operating system

  • Pages visited

  • Time spent on pages

  • Products viewed

  • Referring websites

  • Purchases and basket activity

  • Cookie identifiers

  • Advertising identifiers

  • Approximate location data

Information from third parties

We may receive information from:

  • advertising platforms

  • analytics providers

  • payment providers

  • delivery partners

  • social media platforms

  • ecommerce service providers

2. How We Use Your Personal Data

We use your personal data for the following purposes:

To fulfil orders and provide services

  • process payments

  • dispatch orders

  • communicate about your order

  • provide customer support

  • manage returns and refunds

To improve our business

  • analyse website performance

  • understand customer behaviour

  • improve products and services

  • detect fraud or misuse

  • troubleshoot technical issues

For marketing

  • send email marketing (where permitted)

  • send SMS marketing (where permitted)

  • show relevant online adverts

  • create customer segments and audiences

  • measure advertising effectiveness

  • promote new launches, offers and products

Related brands and associated businesses

Where lawful, we may use your information to market products and services offered by Cool Hog and closely related food brands owned, operated or managed by us or associated companies, including brands launched by the same ownership group.

This may include introducing customers to new brands, products or services that we reasonably believe may be relevant to their interests.

3. Lawful Bases for Processing

We process personal data under one or more of the following lawful bases under UK GDPR:

  • performance of a contract

  • compliance with legal obligations

  • your consent

  • our legitimate interests

Our legitimate interests include:

  • operating and growing our business

  • improving our website and customer experience

  • fraud prevention

  • promoting relevant products and brands

  • measuring marketing performance

Where required by law, we will obtain your consent before sending marketing communications or using non-essential cookies.

4. Advertising, Custom Audiences and Remarketing

We use advertising platforms such as Meta, Google, TikTok and similar providers.

This may include:

  • website retargeting

  • conversion tracking

  • audience creation

  • lookalike or similar audience creation

  • suppression of existing customers from campaigns

Customer List Audiences

Where permitted by law, we may use limited customer information such as email addresses or telephone numbers in a secure hashed format to create Custom Audiences or similar audience tools with advertising platforms so we can show relevant adverts to existing customers or similar audiences.

This may include advertising products sold by Cool Hog or related brands operated by us or associated companies.

You may object to direct marketing at any time.

5. How We Share Your Personal Data

We may share personal data where necessary with:

  • payment processors

  • delivery companies

  • customer support platforms

  • ecommerce platforms

  • analytics providers

  • advertising platforms

  • email and SMS service providers

  • IT and hosting providers

  • accountants, legal and professional advisers

  • regulators or law enforcement where required

Group Companies / Related Brands

Where lawful, we may share personal data with associated companies, group companies or related brands under common ownership, management or control for:

  • administration

  • customer service

  • analytics

  • marketing

  • product launches

  • operational efficiency

We do not sell your personal data.

6. International Transfers

Some service providers may process personal data outside the United Kingdom. Where this happens, we use appropriate safeguards required by law, such as adequacy regulations or approved contractual protections.

7. Retention of Data

We retain personal data only for as long as necessary for the purposes described in this policy, including:

  • legal and tax obligations

  • dispute resolution

  • fraud prevention

  • customer service

  • marketing suppression records

  • business analytics

Where data is no longer required, we will securely delete or anonymise it.

8. Cookies and Similar Technologies

We use cookies, pixels, tags and similar technologies to:

  • operate our website

  • remember preferences

  • measure traffic and usage

  • personalise content

  • improve performance

  • show relevant adverts

Where legally required, we request consent before placing non-essential cookies.

Please also review our Cookie Policy.

9. Marketing Choices

You can opt out of marketing at any time by:

  • clicking unsubscribe in emails

  • following SMS stop instructions

  • contacting us directly

Opting out of marketing does not affect service emails relating to your orders.

10. Your Rights

Depending on your circumstances, you may have the right to:

  • access your personal data

  • correct inaccurate data

  • request deletion

  • restrict processing

  • object to processing

  • object to direct marketing

  • data portability

  • withdraw consent where consent is relied upon

  • complain to the UK Information Commissioner's Office

To exercise your rights, contact us using the details below.

11. Children

Our website is not intended for persons under 18 years of age. We do not knowingly collect personal data from children.

12. Security

We use appropriate technical and organisational security measures to protect your information. However, no system can be guaranteed 100% secure.

13. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with the revised effective date.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Cool Hog Limited
Unit 3 Pinfold Industrial Estate
Field Close
Walsall
England
WS3 3JS
United Kingdom

Email: Info@coolhog.co.uk

15. SMS / Text Message Marketing

Where you opt into SMS marketing, we may use your mobile number to send promotional texts, updates and offers.

We may use specialist messaging providers to deliver these messages. We do not sell mobile numbers collected for SMS marketing.

You may opt out at any time by replying STOP or contacting us directly.