What We're All About
Cool Hog started with a simple idea. Make snacks that hit the spot and have a bit of character. Based in the Black Country, we started out with pork scratchings and built everything from there.
We don’t take ourselves too seriously, but we care about what we put in the bag. Our range now includes handmade fudge, proper sweets and gooey cookies all packed fresh and full of flavour. Whether you’re stocking up for the weekend or sending a gift, we’ve got something with a bit of bite.
Our Story
2021
IT STARTED IN THE BLACK COUNTRY
Cool Hog began with nothing but a few bags of pork scratchings and an idea. No business experience. No big investment. Just a gut feeling that there was room for something better.
Luke, our founder, didn’t have it all figured out, but he kept showing up. Every late night, every mistake, every small win built something real.
2022
BUILDING THE BRAND
We spent 2022 expanding the pork scratching range and getting the name out any way we could.
Sampling, local events, word of mouth, whatever it took.
Bit by bit, the customer base grew.
The branding got tighter. The flavours got better.
And Cool Hog started to feel like something people actually remembered.
2023
BIG GROWTH, BIGGER LESSONS
2023 was a turning point.
We launched the candy collection alongside the scratchings and demand exploded.
With more customers came more pressure, and a steep learning curve.
We improved operations, got better at fulfilment, and learned how to scale without losing what made it special.
2024
INTO THE BIG TIME
In 2024, things got real.
We landed our first stadium listing at West Brom, a proper pinch-me moment.
We launched the fudge range, then cookies, and watched the numbers grow fast.
It wasn’t just a side hustle anymore.
Cool Hog had become a serious contender in the snack world.
2025
STILL JUST GETTING STARTED
Where we are now still feels mad sometimes.
From a few scratchings in a bag to nationwide recognition, it’s been a wild ride.
But what matters most hasn’t changed, making snacks properly, with care, from people who give a damn.
We’re growing fast and we’ve got big plans.
This is just the start.
The Mission is Clear. Snacks done properly with no messing about.
— Luke | Founder